INTRODUCTION
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today’s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating “blue oceans” of uncontested market space ripe for growth.
Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans.
PROGRAM OBJECTIVES
By attending this program, participants will learn how to formulate strategies that pursue high profitable growth by creating new markets and simultaneously achieving differentiation and low cost.
LEARNING OUTCOMES
The program will help participants:
- Learn to switch their strategic approach from a ‘market competing’ strategy to a ‘market-creating’ strategy
- Learn to identify, classify and unlock non-customers to create new demand for the company
- Understand that market boundaries exist only in managers’ minds and learn to systematically develop creative strategic options
- Apply techniques to visualize the strategy and engage team members in pragmatic and effective strategic discussions
- Learn the systematic process to simultaneously pursue differentiation and low cost.
WHO MUST ATTEND
For all levels of leaders/managers.
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