Trang chủCELEMI Decision base

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CELEMI Decision base

12/02/2020, 20:13:01


Prepare Your Future Leaders

PULLING IN THE SAME DIRECTION – Build cross-functional cooperation. Develop a big picture understanding of strategic decision-making. In Celemi Decision Base, teams manage their own capital-intensive companies and compete for the same customers in a rapidly changing marketplace.

Participants act as finance, production, marketing, and corporate intelligence. They must take over a company, grow with scarce resources, battle for positions and improve profitability—in good times and bad. It’s a customizable and dynamic challenge of analysis, strategy, execution, and navigation to make the right investments at the right time.

Let your employees earn a “micro-MBA” through play with Celemi Decision Base—a comprehensive simulation for productive collaboration.

VIDEO: Use Decision Base to Empower Your Leaders

Useful Applications

Celemi Decision Base is recommended for issues and questions like:

  • silo thinking and lack of teamwork
  • lack of financial understanding
  • uncertainty in decision-making
  • increased inventory
  • unexpected competition
  • overcapacity
  • invest now or later?
  • pursue all markets or just a few?
  • borrow money or earn it first?
  • be a leader or an early follower?

Employee Results

Through the comprehensive simulation, participants gain:

  • functional expertise of how financial decisions impact overall business – and how business decisions are reflected financially.
  • higher productivity through better teamwork and communication.
  • a deeper understanding of strategy and tactical initiatives.
  • improved decision-making and problem-solving for optimal allocation of limited resources.
  • increased responsiveness to customer needs.
  • stronger business literacy and financial acumen

Key Concepts Covered

  • Market share and competition
  • Profitability – EBIT, EBITDA
  • Return on capital employed
  • Cash flow
  • Working capital
  • Cost of capital
  • Return on investments in markets, products and production
  • EVA™ – Economic Value Added (optional)
  • CVA™ – Cash Value Added (optional)
  • NPV – Net Present Value (optional)
  • ABC – Activity-Based Costing (optional)

  Capabilities Addressed

  • Problem- Solving
  • Strategic Thinking
  • Business Skills
  • Decision-Making
  • Strategic Planning
  • Investment planning
  • Financial planning
  • Organizational Alignment
  • Strategy Execution

  Some Celemi Decision Base client

  • HP, GE Money Bank, BP, Schneider Electric, Baxter, Skanska, Unilever, Volkswagen, Motorola, American Express, BASF, Oracle, GSK, Novartis, Wells Fargo, Mercedes-Benz, ESADE, IMD, HEC

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