INTRODUCTION
All functions in a company are directly or indirectly contributing to the perception of the company on the market place. It is vital for the strength of the brand that the company's strategy is implemented in a consistent way and that all employees understand how they impact the brand in their touchpoint. Branding is part of everyone's job!
The program will help to reinforce why alignment around market strategy is essential across all functions in a company in order to secure market leadership through differentiation.
The program is using a board-based business game, where participants run their own model company, in competition with each other.
PROGRAM OBJECTIVES
- Branding from the inside out, we help managers and employees understand how they contribute to building a stronger brand and growth on the market.
- Inspire your people and help them realize your company’s marketing strategy.
LEARNING OUTCOMES
The program will help participants:
- Aligning strategy of all touchpoints (range, price, facilities, service, people and market communication).
- Importance of market strategy and clear differentiation.
- Managing business growth & profitability, setting the strategy and improving results
- Better decisions for optimal allocation of limited marketing resources.
- Increased responsiveness to customer needs and preferences.
- Deep understanding of the overall business impact of their decisions
WHO MUST ATTEND
For all levels of leaders/managers.
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