INTRODUCTION
Building the right customer relationships is essential for any organization. It not only increases trust and loyalty, which will result in more repeat business but also can lead to customers recommending you to their friends or colleagues.
The most successful businesses have a customer-first mentality ingrained into their company culture. But this is easier said than done. How can you achieve this? This course will help your team understand them and turn what they know about customers to get more customers and get them back.
PROGRAM OBJECTIVES
“Inspire people and help them realize your company’s marketing strategy.”
Celemi Livon Lite™ is the fast track to a basic understanding of the principles of marketing and branding.
At the starting point, four companies are fiercely competing in a narrow segment of the marketplace.
There is little differentiation, causing a restless customer base with little loyalty to their respective companies.
Teams need to decide on how to best use their limited resources on attracting a selection of customers.
There are some big issues to discuss:
- How will we attract and retain a steady customer base?
- What are our strengths – and how can we leverage them?
- What type of market profile do we want – and how will we communicate it?
- Customers’ perceptions and preferences change as an effect of how they are treated over time. As a consequence, more or less of the potential market share is captured.
Teams assess their performance:
- Were they able to select a position in the marketplace and hold onto it?
- Were they able to attract their customers of choice?
- Were they able to maintain the price level they wanted?
- Did they spend more money than necessary to maintain the operation?
LEARNING OUTCOMES
The program will help participants:
- Alignment around the “big picture” and a deeper understanding of marketing strategy and tactical initiatives.
- Better decisions for optimal allocation of limited marketing resources.
- Increase responsiveness to customer needs and preferences.
- Deep understanding of the overall business impact of their decisions.
- Inspire glocal (local within global) performance
WHO MUST ATTEND
- Those responsible for planning and communicating the launch of a new product or service.
- Sales and marketing staff on the corporate, centralized level can become more aware of the challenges on the localized level (and vice versa).
- Companies facing a merger or acquisition, where there is a need to fuse together differing brands and build a shared understanding of the new profile among key employees.
- Managers of franchise businesses who want to ensure consistent profiling in all locations.
- Marketing professionals who need to communicate the results of market research and its implications for the future.
- Salespeople become better attuned to customer targeting, customer behavior and getting their priorities right.
- Marketing consultancies who offer the seminar as an added educational benefit to their own clients.
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